For Whom the Bell Tolls


East Side House Executive Director, John Sanchez, with Mark Schienberg, President of Greater New York Automobile Dealers Association.

On Monday, March 28, Executive Director John Sanchez, joined by Greater New York Automobile Dealers Association (GNYADA) President Mark Schienberg, and representatives from the New York International Auto Show, convened at the NASDAQ to ring the Opening Bell.

It was aired live on various news and business channels, such as Bloomberg, BNN, CNBC, and Fox. But perhaps the most impressive of all was that the moment could be seen live from NASDAQ’s screen overlooking the most iconic crossroads of the world: Times Square.


See video footage here.

See photo gallery of the broadcast here.